Getting the treatment menu right for any new spa project is essential to making it appealing, but this was even more so for The Spa in Dolphin Square, as it is so unique. Dolphin Square is unlike anything else that London has to offer and getting the right mix of product houses and treatments to cater for the needs of the diverse range of clients, whilst staying true to the Moroccan concept, was a challenge.
Dolphin Square is not a hotel, but has guests that will require treatments like that of a hotel guest. There are 3,000 gym members, who are traditionally non spa-goers, so creating a menu that would appeal to them would be key. Hopefully the residential tenants will become regulars, they won’t necessarily want to ‘spa’ on every visit, so there had to be something that would entice them to return time and again. Then like all spas there will be the spa visitors coming to experience the spa on a day package. It was essential that for every client we would have something appealing. However, it was fundamental that we didn’t deviate from the Moroccan concept.
This was actually the easy part, building on General Manager, Neil Miller-Chalk’s vision for the spa and researching Moroccan bathing traditions. The difficult bit was trying to select brands that could embrace this without having to try and make them ‘fit’. The brands not only had to appeal to a diverse range of clients, but we wanted rituals, traditional treatments as well as offering results-driven skincare: Comfort Zone fitted the criteria. Having Arabian massages, fragrances and ritualistic facials made it an easy decision to bring them in as a partner. Aromatherapy Associates appealed because of their full range of massages as well as their Moroccan Rose facials and body wraps. As the research evolved, along with the concept of having a separate Studio for clients short on time and requiring regular or target specific skincare, we felt that we required a semi-medical brand and Dr Murad was the obvious choice. However, there was still something missing; we didn’t have a range to embrace the Moroccan influence that was truly traditional. Discovering La Sultane de Saba was a real find and one that completed the treatment menu mix. This French-based company is owned and run by a Moroccan family who offer authentic Rhassoul mud and Hammam treatments with Moroccan black soap. They were exactly what we were looking for.
Choosing the right treatments from each product brand took time. We had to ensure that there was the right mix of treatment choice, without having one brand dominate the menu. In addition Neil Miller-Chalk was determined that the spa would appeal equally to men and women. Bucking the trend of a predominately female orientated menu Dolphin Square has uniquely created an asexual spa offering.
Having reached the end of this creational journey, I am delighted that Dolphin Square Spa offers something totally unique to London. It is traditional, has broad appeal and will have the clients wanting to return to sample something different on every visit.