Jo Malone’s Jo Loves Store on Elizabeth Street
She once had a Saturday job as a florist on Belgravia’s Elizabeth Street, and now, 30 years later, perfumer Jo Malone has opened her first Jo Loves store at number 42.
We love the ‘Fragrance Tapas’ brasserie bar concept – the idea is to pick and try the different fragrances. Warm body lotions and creams can be painted on the skin, while Malone’s new bath colognes are served from steaming hot tagines.
Inspired by her own memories of Elizabeth Street, Jo has celebrated returning to her roots with a new ‘Flower Shop’ collection. “Still to this day, I remember the subtle scent of tuberose and lilies, freesia and roses, alongside crushed green stems on the floor and the smell of twine and brown paper,” says Malone.
For more information www.joloves.com