dolphin-square2

Relocating to London? Serviced apartments vs traditional rentals explained

Mon, 26 Jan 2026 15:37:47 GMT

Moving to London is an exciting milestone, but the logistics of relocating can often feel like a full time job. You are likely balancing a new role or business project while trying to navigate the city’s fast-moving property market. Traditionally, the choice was between a cramped hotel room or the commitment of a long-term private lease.

However, more professionals are now finding that serviced apartments offer a better way to settle in . At Dolphin Square, we see firsthand how choosing the right base can turn a stressful relocation into a seamless transition. If you are weighing up your options, here is why a serviced apartment might be the smartest move for your arrival to London.

Why relocation serviced apartments are a smarter choice than traditional rentals

Relocating involves more than signing a tenancy agreement. You are managing logistics, work commitments, and often a new city at the same time.

A traditional rental usually requires referencing, deposits, furnishing, setting up utilities, broadband installation, and arranging council tax. According to the UK Government’s guidance on renting privately in England, you will also need to budget for a security deposit of up to five weeks’ rent and manage separate bills from day one.

With a serviced apartment, those practicalities are handled for you. Utilities, WiFi, furnishings and maintenance are typically included in one clear monthly cost. You arrive, unpack, and start living.

Savills reported strong and sustained demand for serviced apartments, driven largely by corporate relocations and professionals seeking flexibility in central London. That demand reflects a shift in priorities. Increasingly, people value time, certainty and professional management over the lowest headline rent.

Benefits of serviced apartments over traditional rentals for relocation

When you are comparing serviced apartments vs traditional rentals , it helps to focus on what your first few months in London will actually look like. Relocation is rarely just about rent. It is about time, clarity and how quickly you can feel settled.

With that in mind, the benefits of serviced apartments become much more tangible.

First, they provide flexibility. Traditional tenancies commonly run for at least twelve months. If your role changes or you decide to move neighbourhood, leaving early can be complicated. Serviced apartments are designed for mid-term stays, often from 30 days upwards, giving you breathing space while you settle.
Second, you have access to professional management. Knight Frank’s research into the resident experience consistently shows that management quality plays a central role in satisfaction levels across London’s rental market. When you relocate, that reassurance matters. You know who to contact if something needs attention.
Thirdly, a serviced apartment is liveable - immediately. In a serviced apartment, you have a fully equipped kitchen, living space and storage from the start. London Loves Property highlights that the space and independence of serviced apartments are key advantages over both hotels and standard short lets.

At Dolphin Square, our serviced apartments in Pimlico sit within a professionally managed estate with 24-hour reception and on-site support. You benefit from landscaped gardens, security and access to the Dolphin Square Fitness Club , all within walking distance of Westminster and Victoria. That stability can make a significant difference during your first months in London.

Cost comparison: serviced apartments vs traditional rentals in London

It is common to look at the monthly rent of a standard flat and assume it is the cheaper option. However, when you are relocating, it is important to consider the total lifestyle cost rather than just the headline rent figure.

A traditional rental often involves hidden "move-in" costs, such as furniture purchases, utility deposits, and broadband setup fees. Research from Savills suggests that the serviced apartment sector is seeing high demand because professionals value the all-inclusive nature of these stays. With a serviced apartment, your bills are typically consolidated into a single transparent price. When you factor in the value of on-site amenities and the time saved on admin, the cost of a one bedroom apartment for an extended stay often proves more efficient for those in transition .

How to choose the right serviced apartment for your London relocation

If you decide that serviced accommodation is a good idea, the next step is choosing carefully.

Start with location . Relocating to London means thinking about commute times, neighbourhood feel and transport links. Pimlico offers a calm residential setting within Zone 1, close to Victoria Station and the River Thames. You can explore more about our location and apartments in London to understand how central living works day to day.
Next, look at management and on-site facilities . A professionally managed estate with reception, security and maintenance support will make your relocation smoother. Ask who handles repairs and how quickly issues are resolved.
Consider lifestyle support. Access to gardens, fitness facilities and shared spaces can help you build a routine quickly. Our residents often tell us that having 3.5 acres of private gardens and a fully equipped fitness club on site helped them feel settled far sooner than expected.
Finally, check flexibility. Make sure extension options are clear and transparent. Relocation plans can change, and you need accommodation that can adapt with you.

FAQs and tips for booking a serviced apartment in London

Do I need to sign a long contract?

No. Unlike traditional rentals, you can often book for the specific duration you need, with the flexibility to extend if your plans change.

Can I bring my pet?

Many traditional landlords are hesitant about pets, but we understand that a home isn't complete without them. At Dolphin Square, we offer pet friendly options to make sure every member of your family is welcome.

What should I pack?

Because our apartments are fully equipped with kitchens and linens, you only need to bring your personal belongings. This makes it much easier to move in and start enjoying London life immediately.

If you are ready to start your London chapter with a sense of ease and stability, our team is here to help. Explore our range of apartments or contact us to find a home that supports your next chapter from the moment you arrive.

How flexible living is redefining London life for digital nomads

Tue, 20 Jan 2026 15:19:54 GMT

How flexible living is redefining London life for digital nomads and hybrid workers

London no longer runs on a strict nine-to-five schedule. According to The Standard , work is increasingly happening across time zones, in cafés, coworking spaces and home offices.

You might be building your business from a laptop whilst moving between cities. Or you might have a permanent role that only requires you in the office two or three days a week. Either way, your home needs to flex around your work.

As this borderless way of working matures, London has adapted to meet the needs of a new generation of professionals who don't want to be tied down by long-term contracts. Findings from Knight Frank show that corporate and short-term tenants now represent a significant segment of the rental market, reflecting the rise in flexible working patterns.

At Dolphin Square, we are seeing more globally mobile professionals choosing flexible living in Zone 1. You want independence, but you also want infrastructure. You want a central London postcode without sacrificing space, wellbeing or routine.

What flexible living means for digital nomads and hybrid workers in London

Flexible living is about more than a short-term lease. It is about a home that adapts to your schedule. To understand this shift, we first have to look at who is driving it:

Digital nomads are professionals who work remotely whilst travelling. For a digital nomad, a home in London may be one chapter in a wider journey. You need a space that is ready from the moment you arrive .
Hybrid workers may commute into central London for key meetings, then work remotely for the rest of the week. Flexible living allows you to maintain a high-quality base in the city without committing to a year long contract.

This lifestyle calls for simplicity. A fully furnished apartment. Utilities included. Reliable connectivity. Professional on-site support.

At Dolphin Square, our flexible and serviced apartments in Pimlico are designed around that ease. Beyond your apartment, you have access to coworking spaces and professional meeting rooms within the estate. You can step out of your flat and into a productive setting without navigating the city.

Why London is a magnet for digital nomads and hybrid workers

London remains one of the world’s most connected cities. The Global Power City Index consistently ranks London highly for economic competitiveness and international interaction. For digital nomads, that means opportunity. For hybrid professionals, it means proximity to offices, clients and collaborators.

Transport connectivity also plays a major role. Victoria Station is one of London’s key interchange hubs, linking underground lines, national rail and airport services. Living in Pimlico places you minutes from this network, while retaining a quieter, more residential feel.

That balance of connectivity and calm is increasingly valuable when your working pattern shifts week by week.

Resources and tips for first-time digital nomads in London

If this is your first extended stay, preparation makes the transition smoother.

Start with visa requirements. The official UK Government website provides up-to-date guidance on permitted work activities and visa routes.

Next, consider connectivity. Ofcom’s Connected Nations report highlights London’s strong broadband and mobile infrastructure across boroughs.

Then focus on your routine. Flexible working can blur boundaries between professional and personal time. Choosing accommodation that supports structure makes a real difference. At Dolphin Square, you might begin your day in the on site gym , take a dip in the pool, or join a reformer Pilates class . You can work from dedicated coworking areas, host meetings in bookable rooms, take a break at the Terrace Café , or reset with a juice before your next call.

These small rhythms help flexible living feel sustainable rather than temporary.

Where to live and work: neighbourhoods, stays and coworking spaces in London

Choosing where to base yourself depends on your work style. While areas like Shoreditch are popular for their creative energy, many professionals are moving toward neighbourhoods that offer a more refined quiet luxury. Pimlico is a standout choice if you want to be minutes from the transport hub of Victoria while feeling worlds away from the noise.

When you stay with us at Dolphin Square, you are not just getting an apartment; you are getting a complete professional ecosystem. Our on site coworking spaces and dedicated meeting rooms are a major selling point. They allow you to host clients or collaborate with teammates in a professional environment without ever leaving the grounds.

Financial, lifestyle and workstyle considerations

Flexible stay apartments can also help to simplify budgeting. Rather than coordinating deposits, furnishing costs and multiple contracts, your essentials are consolidated into one arrangement. This clarity becomes more valuable as working patterns evolve.

If you need additional space for a home office or guest, our two bedroom apartments in London provide flexibility without unnecessary long-term commitment. Living centrally can also reduce commuting time and transport costs, particularly if you only travel into the office occasionally.

Future outlook and tips for thriving in London’s flexible living scene

Flexible working is no longer a temporary adjustment. It is shaping how professionals choose where and how they live.

In order to thrive and maximise all that London has to offer, you should look for homes that offer more than just a bed. Prioritise buildings with a built in community and on site support. This ensures that whether you are scaling a startup or managing a global team, your living situation is the one thing you never have to worry about.

If you are looking for a base that matches your ambition, explore our flexible apartments or speak with our sales team today . We can help you find a space that works as hard as you do.

How to Settle Into Your New London Flat Within 30 Days

Tue, 13 Jan 2026 15:06:05 GMT

Settling into a new flat in London can feel exciting and overwhelming in equal measure. While the first few weeks can feel like a whirlwind of admin and cardboard boxes, it is possible to feel completely at home within just one month.

At Dolphin Square, we welcome residents into our Pimlico apartments every week. We’ve learnt that the secret to settling in quickly is not doing everything at once, but focusing on the right things at the right time. This guide will help you navigate your first 30 days so you can stop "staying" in London and start living here.

Moving in and setting up on day one

Amongst the cardboard boxes and chaos, day one should focus on protection and practicality. If you are moving into a typical London rental flat, start with the essentials.

The first 24 hours are about momentum. Before you start unpacking every suitcase, focus on the essentials that make your new home functional. One of the most common mistakes when moving into a London rental flat is forgetting to pack a "first-night" box. This should include your chargers, basic toiletries, and bedding.

You should also take a moment to document the condition of your new home. Even in professionally managed buildings, it is good practice to take photos of your meters and the general state of the rooms. This provides clarity for both you and your landlord later. Letting specialists such as Ensum Brown advise that failing to document these details is a frequent pitfall for new residents.

If you are moving into one of our apartments in Pimlico, you will notice a difference immediately. Utilities are already arranged, maintenance is on site, and our 24-hour reception team is here from the moment you arrive. Instead of chasing suppliers, you can unpack calmly or take a walk through our private gardens. That moment of quiet makes a real difference.

What to sort in your first two weeks

Once the boxes are flattened and the dust has settled, it is time to connect yourself properly to the city.

Register for utilities : If you are not in one of our serviced apartments where these are included, make sure your name is on the electricity, water, and council tax accounts. If you are moving to Pimlico, you can register for council tax directly with Westminster City Council .
Update your address : Beyond your bank and employer, remember to update your details on the electoral roll. You can register to vote online via the official government portal to ensure you are on the register at your new address.
Find your local services : Don’t wait until you feel under the weather to find a doctor. The NHS website provides a simple tool to find a GP surgery near you and explains how to register as a new resident.
Set up mail redirection: No one wants to miss an important subscription or a surprise card from a relative. You can redirect your mail via the Post Office website to ensure nothing gets left behind at your old address.
Then explore your area: London is a collection of villages, and Pimlico is one of the most charming. Use T ransport for London’s journey planner to map out your new commute or find the quickest route to the West End. You’ll soon find that living here means you are perfectly placed for both work and play.

Making it feel like a 'home' in your third week

By week three, the heavy lifting is usually over and the logistics should be under control. This is the moment to shift your focus from the "house" to the "home" and leaning into the personal touches that build a genuine sense of belonging.

While research from University College London suggests it can take around 66 days to fully cement a new lifestyle, the first 30 days are the most critical window for establishing the small routines that make a space feel like yours.

Small details matter. Arrange your favourite books. Invest in lighting that softens the evenings. Add plants or artwork that reflect your personality. If you have chosen one of our two-bedroom apartments , you have the luxury of extra space to play with. You might create a dedicated home office or a reading room overlooking the gardens. Separating work and rest becomes far easier when your layout supports it.

This is also when many residents begin to feel part of the wider Dolphin Square community. You might start your morning at the Fitness Club, spend an afternoon working in our coworking areas, or pause for coffee at the Terrace Bar .

What to check by the end of your first month

As you reach the 30 day mark, it’s worth doing a final sweep to ensure everything is running exactly as it should.

One of the greatest benefits of choosing a professionally managed estate is the total peace of mind that comes with having on-site support. You don't have to worry about chasing an absent landlord or managing repairs yourself. This level of care is essential for long-term comfort; well-maintained residential environments are fundamental to supporting your overall wellbeing .

By the end of your first month, your new London life should start to feel natural. Maybe it’s the way the light hits your balcony in the afternoon, a regular Saturday morning game on our tennis courts, or a familiar "hello" from the team as you grab a coffee at the Terrace Bar. These are the moments that turn a London postcode into a true community.

If you are still searching for that perfect spot to call your own, you can explore our available apartments or contact our sales team today. We would love to help you find your place at Dolphin Square.

Why Central London Professionals Are Choosing Serviced Apartments

Tue, 06 Jan 2026 14:56:57 GMT

If you spend more than a few nights at a time in London for work, you’ve probably felt the point where a hotel stops being “easy” and starts feeling restrictive. The room is fine for a night, but you eventually end up working on the bed, living out of a suitcase and eating out more than you would like.

This is why we are seeing a significant shift. More professionals are moving away from the limitations of a single hotel room in favour of the autonomy offered by a serviced apartment.

At Dolphin Square, our sales team regularly speaks with guests who have made this transition. They tell us that while a hotel works well for a night or two, anything longer requires a more sustainable way of living. You need a space that functions as a home, not just a place to sleep between meetings.

London amenities business travellers need

At Dolphin Square, we understand that as a modern professional, you need more than just a bed and a desk. To perform your best during a stay in the city, you require an environment that supports your work-life balance and physical wellbeing.

Research from the Global Serviced Apartment Industry Report 2025 indicates that corporate demand is increasingly focused on residential-style amenities. This is largely because maintaining a health and fitness routine is a priority for those working away from home.

If you value your morning workout or a post work match to decompress, having an on-site fitness club , professional grade tennis court , swimming pool and access to classes such as Reformer Pilates can make a big difference. It removes the need to secure external memberships or navigate London's transport just to find a gym. At Dolphin Square, these facilities are part of your everyday environment, allowing you to keep your health a priority even during your most demanding projects.

What do business travellers look for in temporary stays?

When you are searching for a base in London, your priorities usually centre on three things: connectivity, comfort, and privacy.

High-speed Wi-Fi is a fundamental requirement for the modern professional, but so is a sense of sanctuary. After a day of back-to-back meetings, there is real comfort in returning to a space that feels like your own. Having a separate living area where you can relax without being confined to your bedroom is essential for mental clarity.

Location is also key. Being based in a quiet corner of Pimlico means you are minutes from Westminster and the City's business hubs, yet you have a peaceful, leafy retreat to return to. This balance of central access and residential quiet is exactly what makes our serviced apartments so sought after by those who need to stay focused and refreshed.

Key differences between serviced apartments vs hotels in London

When comparing serviced apartments vs hotels in London, three differences stand out.

Space: On average, serviced apartments offer 30% more square footage than standard hotel rooms. Having distinct areas to sleep, eat, and relax is essential for your comfort during longer work projects.

Cost over time: Hotels operate on nightly dynamic pricing, which can fluctuate depending on the time of year or local events. Serviced apartments often provide more stable weekly or monthly rates, making budgeting much easier for you or your employer.

Lifestyle: A hotel keeps you in guest mode. A serviced apartment allows you to cook, host colleagues, and settle into a rhythm. That sense of normality becomes important when you are away from home for an extended period. At Dolphin Square, this lifestyle is supported by our wider estate amenities, including our private gardens, gym, swimming pool, soon to be opened spa, and co-working spaces.

When are serviced apartments the clear best choice?

There are situations where the answer becomes straightforward.

If you are staying for several weeks.
If your project timeline might change.
If you are relocating and need a flexible base before committing to a long-term tenancy.

The question then becomes how you want that central stay to feel.

At Dolphin Square, you can live in the heart of Pimlico with the space and privacy of your own flat, alongside professional on-site management and flexible terms.

If you are planning your next stay in the capital and want to feel confident about your choice, our expert sales team is here to guide you.

Business travel amenities in London serviced apartments

Wed, 31 Dec 2025 15:29:27 GMT

If you travel for work, you know the drill: the constant hop between hotel rooms that all look the same, the struggle to find a reliable Wi-Fi signal, and the "living out of a suitcase" fatigue that sets in by day three.

Lately, we’ve noticed a real shift in what you are looking for. Business travel isn't just about a bed anymore; it’s about having a base that actually supports your productivity and wellbeing. According to the 2025 Global Serviced Apartment Industry Report , corporate demand is the primary driver for the serviced apartment sector’s growth , as more professionals choose the space and flexibility of an apartment over a standard hotel.

Whether you are here for a week-long conference or a three-month project, here are the business travel amenities in our serviced apartments that make all the difference to your working life.

Easily accessible transport links

In London, time is your most valuable currency. There is nothing more frustrating than a 45-minute trek across the city just to reach a morning meeting.

Being based in Pimlico means you are effectively in the heart of the action. You are a short walk from Victoria Station, which is one of the city’s most important hubs. From here, you have direct access to the Gatwick Express, as well as the Victoria, District, and Circle lines.

Recent Transport for London (TFL) data confirms that while travel habits have changed, the convenience of central hubs remains essential for professionals who need to navigate the city efficiently. Whether you’re heading to the City for a pitch or to the West End for a client dinner, you’re never more than a few stops away.

Business-friendly services

We know that for you, "business-friendly" starts and ends with connectivity. There is nothing quite like a frozen Zoom screen to derail a productive morning.

Connectivity you can rely on: In an era where the UK’s average broadband speed has reached over 220 Mbps, we understand that high-speed, stable Wi-Fi is no longer an "extra" - it’s a necessity. Our apartments are set up to handle heavy-duty video conferencing, large file transfers, and cloud-based working without a hitch.

Spaces for collaboration

Sometimes, your dining table just won't cut it for a formal meeting or a deep-work session. At Dolphin Square, we offer more than just a place to sleep. Our dedicated on-site coworking spaces and professional conference rooms are designed for modern hybrid work:

Meeting Rooms: Bookable spaces that provide a professional backdrop hotel lobbies simply can't match.
Coworking Areas: Designed for productivity, allowing you to transition from "home" to "office" mode without leaving the estate.
The Social Hub: The Terrace Bar & Café is a vibrant space for more casual productivity - perfect for an artisan coffee while you catch up on emails overlooking our 3.5-acre gardens.

Flexible stays

The modern corporate world doesn't always stick to a neat 9-to-5 schedule. Projects get extended, and sometimes you just need to stay a few extra days to explore the city - the "bleisure" trend that Business Travel News Europe reports is now common for 25% of travellers.

Traditional leases are too rigid, and hotels get incredibly expensive for longer periods. Our long stay serviced apartment s are designed for this exact middle ground. You can book for the duration you need, with the ability to extend your stay if your work requires it.

Total comfort

Ultimately, you perform better when you feel rested. The "serviced" part of our apartments means you get the best of both worlds: the space of a home with the convenience of a hotel.

Living, not just staying

Having a full kitchen means you can maintain your diet and wellness routines, rather than relying on room service or takeout every night. You’ll also have distinct areas for sleeping and working, which is vital for mental "switch-off" at the end of a long day.

Recharging on-site

To truly stay sharp, you need a way to decompress. Our residents have access to the Fitness Club and Spa, which includes a gym, indoor squash, and riverside tennis courts. After a long day of meetings, you can even find your flow in our newly opened reformer Pilates studio. Having these facilities on your doorstep means you can fit a workout or a moment of quiet into even the most packed schedule.

Ready to find a professional base that works as hard as you do? Whether you’re looking for a short-term base or a long-term relocation, our team is here to help you settle in. Contact us today to discuss your business travel needs and book a viewing.

The benefits of long term living in serviced apartments

Mon, 29 Dec 2025 15:15:26 GMT

Living in London often means balancing a busy schedule with the need for a home that feels calm, reliable, and easy to settle into.

If you are planning a longer chapter in the city, whether for work, relocation, or simply a change of pace, you may be weighing up your options. A traditional tenancy can work well, but it often comes with extra admin, furnishing decisions, and a longer adjustment period. Hotels offer convenience, but they rarely feel like home after the first week.

That is why more people are choosing a long term stay in a serviced apartment . It offers the comfort of your own space, with the support and ease of professional management built in.

At Dolphin Square, we often speak to people who want somewhere that helps them settle quickly, without sacrificing flexibility or comfort. This guide walks through what it’s like to live in a serviced apartment long term, and what to expect if you are considering one in London.

The ‘sweet spot’ between hotels and traditional rentals

The easiest way to understand the benefit of a serviced apartment is to look at where it sits between its two main competitors. It fills a gap for those who need more than a suitcase-sized room but don't want the paperwork of a permanent move.

Avoiding "Hotel Fatigue"

While a hotel is great for a weekend, "hotel fatigue" is a real phenomenon for anyone staying longer than a week. Living out of a suitcase and eating out at restaurants for every meal quickly loses its charm.

Research from Savills points out that serviced apartments tend to be larger than the average hotel room, which matters more than you might think once you’re staying for weeks or months.

You can spread out and live in a more natural way: work at a table, switch off on the sofa, and cook when you do not want another meal out. That sense of having your own space and rhythm can make a long trip feel far more manageable.

Compared with traditional rentals: less admin, more support

A standard tenancy can offer stability, but it often comes with more responsibility. You may need to arrange furniture, manage repairs through landlords or agents, and handle utilities yourself.

In a serviced apartment, professional management is part of the package. Issues are dealt with quickly, and the building is designed to support residents day to day.

Research from Knight Frank’s Build to Rent Resident Experience Index shows that satisfaction is closely linked to the quality of management and amenities, not simply the apartment itself.

The flexibility of the "Missing Middle"

Traditional rentals often require a minimum twelve-month commitment, credit checks, and the headache of setting up utility bills. Serviced apartments occupy what the industry calls the " missing middle. " These are stays ranging from 30 days to several months.

Unlike a traditional rental, everything is included in one price. You don't have to worry about WiFi setup, council tax, or electricity bills. It is a "plug and play" way of living. Furthermore, with the Renters’ Rights Act introducing significant changes to the private rented sector, many of our residents find that the professional management of a serviced apartment provides much needed stability and clarity in a changing legal landscape.

What to expect from your new London home

A serviced apartment is designed to feel like a home from day one. You have your own kitchen, living space, and privacy, but you also benefit from services that remove many of the everyday hassles that come with moving.

If you are thinking about living in a serviced apartment long term, here are a few things worth knowing upfront.

It is a home, not a hotel room

The biggest difference is space and independence. A serviced apartment gives you room to live properly. You can cook, work, host friends, and settle into routines that feel normal.

According to research from Savills , amenity-led developments in prime London locations are continuing to outperform traditional rentals. This is because modern renters are prioritising flexibility and professionally managed environments over the uncertainty of private landlords.

The practical details are already handled

When you move into a serviced apartment, much of the set-up is done for you. Furnishings, utilities, and maintenance support are typically part of the arrangement, which makes the transition far smoother.

This is particularly valuable if you are relocating from abroad, starting a new role in London, or simply want to avoid the usual moving-day logistics.

Location as a lifestyle

If you are staying for months, your neighbourhood matters.

Pimlico is one of central London’s most liveable areas, offering a calm residential feel while still being close to Westminster and Victoria. It is well connected without feeling constantly hectic, which makes it ideal for longer-term living.

Making the most of apartment life in London

Living in a serviced apartment long-term gives you a unique advantage point. You aren't a tourist, but you aren't tied down by a mortgage either. It is the ultimate "try-before-you-buy" for different London neighbourhoods.

Finding your routine

The key to thriving in a long-term stay is establishing a routine. At Dolphin Square, our residents often start their morning with a session at the Fitness Club or a quiet walk through our 3.5 acres of private gardens . Because you have a full kitchen, you can shop at local markets like the one in Orange Square and maintain your health goals rather than relying on room service.

Professional peace of mind

There is something incredibly reassuring about having a 24-hour on-site team. If your dishwasher acts up at 9pm, you aren't chasing a landlord who's on holiday. Knight Frank’s Resident Experience Index confirms that "Management" and "Facilities" are the two biggest factors in how happy people are with their London homes.

Sustainable city living

Choosing a serviced apartment can actually be a greener way to live. By consolidating services like housekeeping and using professionally managed, energy-efficient buildings, you reduce your individual carbon footprint. Our ongoing restoration project at Dolphin Square is a prime example of this. We are integrating modern green technology into our historic fabric to ensure our residents live comfortably and responsibly.

Ready to start your London chapter?

Whether you are relocating for work, renovating your own home, or simply want to experience life in Pimlico, our long term stay serviced apartments provide the perfect base. You get the space you need, the service you want, and the flexibility that modern life demands.

Explore our serviced apartments or speak to our team about our one bedroom apartments available for extended stays.

What to Expect from Resident Perks in Modern London Apartments

Mon, 22 Dec 2025 14:59:50 GMT

Perks and modern renting

When you’re looking for an apartment to rent in London, you may not be thinking about a list of “perks” upfront. More often, you’re picturing the life you want to lead once you move in.

You might be thinking about how to fit exercise into a busy week, where you’ll go to unwind after work, or how important it is that the building feels well run and easy to live in. Those everyday considerations are why perks have become such an important part of modern London apartments.

At Dolphin Square, we hear this every day. Renters still care about location and layout, but they also want to know how a building will support their routine once they’ve settled in.

Why the overall experience matters

When you’re choosing a place to live, the apartment itself is only part of the picture. How the building is run, how shared spaces are looked after, and how easy it is to get help when you need it all shape how living there feels over time.

Research reflects this shift. Knight Frank’s Build to Rent Resident Experience Index shows that satisfaction is closely linked to the quality of building management and amenities, not just the individual apartment.

The same theme appears in wider coverage too, with the Financial Times noting a growing focus on homes that support wellbeing and routine, rather than just offering more space.

What ‘perks’ really mean

Perks are the shared facilities and services available to you simply because you live in the building. The most valuable ones are not flashy extras. They are the features that make your everyday life feel smoother.

Here at Dolphin Square , our perks fall into three main areas.

Fitness and wellbeing

When you’re considering gyms or lifestyle amenities for your next apartment, it usually comes down to how easy they are to use. A gym might look impressive, but if it’s out of the way or hard to fit into your schedule, it quickly stops being part of your routine.

That’s why easy access often takes priority. Being able to work out close to home can make your day-to-day routine feel noticeably simpler.

At Dolphin Square, the Fitness Club is on-site, so you can fit workouts around work, social plans, and everything else that fills your week. You can exercise before work, unwind in the evening, or play a spot of tennis at the weekend without it feeling like another task on your to-do list.

That kind of easy access can make a real difference to how consistently you use the facilities, and how well your home supports your lifestyle overall.

Gardens and shared outdoor space

Outdoor space has become one of the most valued features when you’re choosing a home in London, particularly in central areas where private gardens are rare.

Zoopla’s analysis of search behaviour shows that “garden” consistently ranks among the most searched-for features when people are looking for a rental home, underlining how important access to outdoor space has become.

At Dolphin Square, the private gardens give you space to step outside, take a call, read, or unwind without leaving the building. The wider architectural and residential significance of Dolphin Square, including its landscaped setting, has been celebrated in the RIBA Journal .

Professional on-site management

One of the most important perks is also the easiest to overlook. Professional on-site management can completely change how renting feels day to day.

When a building is well managed, maintenance issues are dealt with promptly, security feels consistent, and you know there is a team on hand if something needs attention. It is the difference between a home that works on move-in day and one that continues to work well months later.

At Dolphin Square, our on-site team supports you with maintenance, security, and day-to-day queries, helping everything run smoothly in the background.

How can these perks benefit you?

When you’re comparing apartments and thinking about what perks modern London apartments offer, it usually comes back to one simple question: will this make everyday life easier?

The right perks do exactly that. They remove small points of friction that can otherwise add up over the course of a week.

They save time
When your gym, outdoor space, and on-site support are all in one place, you cut out extra journeys and the low-level admin that quietly fills your evenings. Instead of working your life around the city, your home starts to work around you.

They support healthier routines
Easy access to a gym and outdoor space makes it simpler to keep routines going, especially if you’re balancing long working hours or hybrid schedules. Zoopla’s renter data shows that features linked to wellbeing and comfort are increasingly prioritised during property searches.

They help you feel more settled
A well-run building can make a big difference to how quickly you feel at home. When shared spaces are looked after and there’s a team on site who can help when something needs attention, your home feels reliable. That sense of steadiness matters, especially in a city that moves as fast as London.

They add value to central living
If you’re choosing a central London location, perks can help the cost feel worthwhile by offering convenience and quality of life alongside the postcode.

Ready to experience the best resident perks in Pimlico?

At Dolphin Square, our newly restored apartments offer a unique opportunity to enjoy modern amenities within a historic Pimlico setting.

You will benefit from landscaped gardens, professional on-site management, 24-hour security, and access to the DSQ Fitness Club, with our spa reopening soon .

Whether you are looking for a studio for one or a two bedroom apartment for your family, our team is here to help you find your perfect home!

Why Renters in London Are Craving Built-In Communities

Mon, 15 Dec 2025 14:34:07 GMT

Built-in community is the new must-have

This is paragraph text. Click it or hit the Manage Text button to change the font, color, size, format, and more. To set up site-wide paragraph and title styles, go to Site Theme.

Social connection

London can be exciting and still feel lonely. You can be surrounded by millions of people and still feel as though you are doing everything on your own.

That is why community matters. According to the UK government’s Community Life Survey , around 7% of adults in England still report feeling lonely "often" or "always." In a city as fast-paced as London, these feelings can be even more pronounced. In fact, data from the Greater London Authority estimates that 700,000 Londoners experience severe loneliness.

A built-in community simply gives you more natural moments of connection without you having to go out of your way to find them. These might be:

A familiar face at reception to welcome you home
A quick chat with a neighbour in the garden
A sense that you are part of something, even quietly

At Dolphin Square, these moments are woven into the fabric of the estate. It’s not just about "using" a space; it's about the way our professional on-site management, 24-hour reception, and curated shared spaces turn a building into a living, breathing neighbourhood.

Shared amenities

Amenities are often described as perks, but the best ones are not flashy. They are the features that improve your week without you having to think about them.

Outdoor space you will use:

In central London, gardens are rare. That is why access to high-quality green space has become so valued. According to the Mental Health Foundation , visiting green spaces is a key factor in helping people cope with the stresses of urban life, with "quality" and "proximity" being the two most important elements. At Dolphin Square, you have access to our 3.5 acre landscaped garden, offering a piece of calm in Zone 1 living. Even a few minutes outdoors can change the pace of your day and lower your stress levels.

Fitness that fits around your life:

The biggest barrier to exercise is often friction: travel time, busy schedules, and the effort of getting across London to a specific class. With the Dolphin Square fitness club and spa on-site , it becomes much easier for you to keep your routines steady. Whether you’re finding your flow in our newly opened reformer Pilates studio , challenging a neighbour on the indoor squash courts , or enjoying a match on the riverside tennis courts, there is a lifestyle moment here to suit every pace.

A building that feels easy to live in:

Over time, what matters most is reliability. When maintenance is handled quickly and there is a team on-site, renting feels simpler and more settled. That day-to-day support is a core part of Dolphin Square living.

Saving time and money with on-site facilities

"Return on investment" can sound a bit formal for a home, but the idea is simple. When your building gives you facilities you would otherwise pay for separately, you often gain value in three ways: time, money, and headspace.

Time: fewer journeys across London to reach the gym or green space.
Money: fewer add-on memberships.
Headspace: less stress and more consistency in your week.

If you are comparing apartments at a similar price point, it’s worth thinking about the total lifestyle cost, not just the rent. For context, market data shows that a dedicated coworking desk in central London can cost you up to £250 per month !

When you factor in these "hidden" costs, an apartment that comes with gardens, fitness facilities, and on-site support often offers significantly more day-to-day value than a standard flat with none of those features.

A balanced lifestyle

The real appeal of built-in communities is balance. London gives you energy and opportunity, but it can also be intense. A building that supports your routine helps you enjoy the city without feeling constantly rushed. The best community-led homes offer:

Privacy when you need it in your own apartment
Shared spaces when you want them
Convenience that makes daily life smoother

At Dolphin Square, that balance comes through in the combination of our landscaped gardens, fitness facilities, professional management, and round-the-clock reception. You can find out more about how our amenities are designed to support your lifestyle.

Ready to find a home that feels like a community?

If you want central London living with a calmer pace, Dolphin Square offers that rare mix: a Zone 1 location with a genuine sense of neighbourhood.

Explore our apartments in London, from studios to one- and two-bedroom homes, and book a viewing when you are ready to see the difference for yourself. If you are looking for a more flexible, serviced option in the same historic setting, you can also explore our serviced apartments offering.

Things to Look for When Renting with a Pet in London

Thu, 04 Dec 2025 12:17:41 GMT

We know that a house is not a home without your four-legged family members. While finding pet-friendly options in London used to be a challenge, we are proud to be part of a shift toward more inclusive, pet-welcoming living.

Locate Pet-Friendly Properties

Start your search using filters for “pet-friendly” listings on major property platforms such as Zoopla and Rightmove . Many professional landlords now advertise explicitly as pet-friendly, especially in areas with green spaces such as Pimlico, Battersea and Hampstead.

Look for buildings with communal gardens or nearby parks to give your pet easy access to exercise and fresh air.

Understand the Rules of Renting with Pets

In 2024, the government confirmed plans to strengthen renters’ rights around pet ownership through updates to the Renters (Reform) Bill . Under the proposed legislation, landlords will no longer be able to impose a blanket ban on pets without good reason.

While the bill is still progressing, it signals a more balanced approach to renting with animals in England. Tenants can also expect clearer processes for requesting pet permission and providing proof of responsible ownership.

Understand landlord policies

Even in pet-friendly buildings, each landlord may have specific requirements. Some will ask for additional deposits, cleaning fees or pet insurance, while others may restrict certain breeds or sizes of animals.

Be clear about expectations before signing the tenancy agreement. Always review the terms in writing and check for any conditions related to property damage or noise. Maskells provides detailed advice on navigating pet clauses in rental contracts.

Keep all Pet-Related Documents Ready

Having your pet’s paperwork organised makes a strong impression on potential landlords. Include vaccination records, proof of microchipping and, if available, references from previous landlords or neighbours. The Dogs Trust’s Lets with Pets guide recommends preparing a short pet CV with information on training, behaviour and care routines to help build confidence in your application.

How Dolphin Square Welcomes Pet Parents

At Dolphin Square , we understand that pets are part of the family. Our pet-friendly apartments in Pimlico are designed with both comfort and convenience in mind, offering spacious interiors and easy access to nearby parks and the Thames Path.

Residents can enjoy the benefits of living in a professionally managed environment while sharing their home with their furry companions.

Explore our pet-friendly apartments in London to discover a home where every member of your household feels welcome.

Perks You Get with a Professionally Managed Pimlico Apartment

Thu, 04 Dec 2025 12:00:35 GMT

Pimlico is widely considered one of London’s most elegant hidden gems, offering white stucco buildings and a calm riverside atmosphere. At Dolphin Square, we have seen how the right management can transform a simple rental into a true home. According to Zoopla , the area is well connected, with easy access to the Victoria, District and Circle lines, as well as regular riverboat services.

Unlike traditional rental flats, serviced apartments combine the comfort of home with hotel-level amenities, making them ideal for both short- and long-term stays.

Perks of a Professionally Serviced Apartment in Pimlico

Hassle-Free Living: The biggest perk of a managed home is that we take the "admin" out of your life. Repairs and maintenance are handled promptly by our on-site team to ensure your space stays in top condition.
Security and Service: With 24-hour security and dedicated concierge support, you have the reassurance of safety and the convenience of someone always being there to help with a delivery or a query.
Quality and cleanliness. Serviced apartments are regularly inspected and maintained to a high standard. From deep cleaning to professional furnishing, everything is designed for comfort and reliability. Savills notes that professional management is now a major draw for renters seeking premium properties in central London.
On-site facilities. Many serviced apartments in Pimlico, including those at Dolphin Square , come with on-site amenities such as fitness centres, gardens, spas and restaurants. Having these within walking distance elevates daily living and saves valuable time.
Flexibility for modern lifestyles. Serviced apartments are ideal for those who may relocate frequently or work internationally. They offer shorter leases, flexible terms and all-inclusive arrangements that simplify urban living.

Feel at Home with Dolphin Square

Our historic Art Deco complex is designed to offer a balance of independence and service. Whether you are looking for a studio for a short-term stay or a long-term home in one of our one, two, or three-bedroom apartments, we provide a connected and comfortable sanctuary in the heart of the city.

Plus, Residents benefit from professional on-site management, 24-hour security and concierge support, alongside access to the newly refurbished DSQ Fitness Club and spa .

Why Rent in Central London? 6 Things to Consider

Thu, 04 Dec 2025 11:46:53 GMT

Central London has a pull that is hard to match, offering a blend of historic heritage and a modern, vibrant energy. For the DSQ team, "living central" is not just about a prestigious postcode: it is about the freedom to design a lifestyle that works for you.

Benefits of Renting an Apartment in Central London

Access to everything you need
When you rent in Central London, you are never far from what matters most. From galleries and theatres to shops and restaurants, everything is within easy reach. Many residents choose central locations precisely for the proximity to key business districts and transport hubs such as Victoria, Westminster and Green Park. According to Hudsons Property , living centrally also means being within walking distance of the capital’s best dining, shopping and cultural venues.

Flexibility and choice
Renting gives you freedom to move as your needs change. Shorter leases and a wide range of property styles mean you can experience different areas of London without long-term commitment. Fraser Bond notes that renters in prime areas often enjoy access to properties with modern amenities, concierge services and well-maintained facilities that match a hotel-level standard of comfort.

Lifestyle and community
Central London offers a sense of community that balances cosmopolitan life with local charm. Areas like Pimlico and Marylebone are known for their elegant squares and neighbourhood cafés, while Soho and Fitzrovia buzz with creativity. The city’s parks, including St James’s and Hyde Park, provide calm spaces for exercise and leisure, proving that city living can also be green.

High-quality property management
Properties in central locations are often professionally managed, meaning quicker response times, reliable maintenance and higher standards of service. For busy professionals, this can make renting centrally not only convenient but also worry-free.

Best Places to Live in Central London

Choosing the right area is as important as choosing the right property. Central London includes a range of distinct neighbourhoods, each with its own character and pace.

Pimlico. A peaceful yet well-connected area with leafy streets and elegant architecture, Pimlico offers proximity to the Thames, Westminster and Victoria Station. It is ideal for those who want central convenience without the constant rush.
Marylebone. Known for its boutique shops, cafés and village feel, Marylebone is a favourite for renters who want a balance between residential calm and easy access to Oxford Street and Regent’s Park.
Soho and Fitzrovia. For those who thrive in vibrant, creative areas, Soho and Fitzrovia deliver unmatched nightlife and dining options.
Westminster. A historic location that keeps you close to the heart of British politics and culture, Westminster offers a mix of Georgian townhouses and modern apartments.

According to Savills Research , the boroughs of Westminster and Kensington & Chelsea remain among the most sought-after for renters seeking prime central locations, thanks to their transport links, walkability and world-class amenities.

Things to Consider Before You Rent

Budget and overall costs
Central London rents are higher than in other parts of the city, so it is worth factoring in council tax, utilities, and commuting expenses. My First Property recommends comparing total living costs rather than rent alone, to ensure your budget reflects the true cost of city life.
Lease length and flexibility
Many central apartments are available for six- or twelve-month leases, with the option to renew. Check the notice period and renewal terms before signing to ensure they suit your plans.
Property size and type
Space can be limited in the heart of London, so consider what is essential for you. For example, a second bedroom for guests, or proximity to your workplace. Modern developments tend to make the most of available space through open-plan layouts and built-in storage.
Neighbourhood fit
Every area of Central London has a distinct personality. Spend time in the neighbourhoods you are considering to get a feel for the atmosphere, local services and pace of life.
Hidden costs and contract details
Always review deposits, agency fees and maintenance clauses carefully. According to Jo & Co Property , professional tenants often overlook service charges and cleaning costs, which can add to monthly expenses.
Future plans
If you intend to stay in London long term, renting centrally can help you understand the city better before choosing where to buy. London Property highlights that renting can also be a practical financial strategy, allowing flexibility while property prices fluctuate.

Ready to Call Dolphin Square Your New Home?

Set in the heart of Pimlico, Dolphin Square offers studio one , two , and three-bedroom apartments that combine elegant design with exceptional convenience. Residents enjoy landscaped gardens, 24-hour on-site security, and access to the DSQ Fitness Club and spa.

With easy access to Westminster, Victoria and the River Thames, Dolphin Square puts you in the perfect position to experience the best of London living.

Explore our range of apartments in London or enquire about short-term rent in central London to start your search today.

Should You Move Before Christmas? 5 Advantages You Aren’t Considering

Thu, 04 Dec 2025 11:22:04 GMT

Moving house before Christmas is often described as a recipe for stress, involving a whirlwind of packing boxes, tangled fairy lights, and busy festive social calendars. However, our team at Dolphin Square has found that a pre-holiday move can actually be one of the most rewarding ways to end the year. With fewer people looking to relocate in December, you might just find that this is the perfect window to secure your ideal home without the usual rush.

Reasons Why Moving Before Christmas May Work in Your Favour

1. You’ll have more choice (and potentially lower rent)

Property searches tend to slow down in November and December, meaning less competition for desirable flats. According to Rightmove’s 2024 rental report , average London rents dip slightly in late Q4 as landlords seek to secure tenants before the holidays. That translates into better availability and occasional price flexibility, especially on longer leases.

2. Landlords are motivated to move quickly
Many landlords prefer to have tenants settled before the new year to avoid empty properties during the quiet winter months. This often results in faster application processing and a willingness to negotiate terms or include extras like partial furnishings.

3. Removal companies are easier to book
With fewer moves happening during the festive period, you’ll find more flexibility with moving dates and potentially lower rates from professional movers . Look for reputable London-based companies like Bishop’s Move or Pickfords , which often offer discounted weekday slots in December.

4. You’ll start the New Year in a fresh space
There’s something psychologically refreshing about welcoming the New Year in a new home. It allows you to settle in, decorate for the holidays, and begin January feeling organised and grounded, rather than surrounded by half-packed boxes. Plus, those who move in December often report smoother transitions .

5. The City feels magical in December
Moving to Central London in December means experiencing the capital at its most enchanting. Festive lights, Christmas markets, and a calendar full of events . Settling into your new neighbourhood now means you can explore everything from Winter Wonderland in Hyde Park to the boutiques of Pimlico Village before the year ends.

Expert-Backed Tips for a Stress-Free Move

We always suggest booking your services early, as does MoneySavingExpert , as reliable cleaners and movers can still see a small spike in demand just before the 25th. Our team also recommends following Zoopla’s advice to declutter your kitchen and bathroom first, as it makes the move lighter and more cost-effective. The Post Office recommends that notifying utilities and redirecting mail ahead of move day avoids last-minute hiccups and ensures you arrive in your new home ready to settle in. Finally, pack a "first-night" box with chargers, tea, and bedding so you can relax the moment you step through the door, backed by the experts RightMove .

Make the Move with Dolphin Square

If you are looking for a seamless transition, we offer fully equipped homes in the heart of Pimlico. Whether you are searching for a cosy studio, a one-bedroom sanctuary, or a spacious two-bedroom apartment in London, our team is here to help you settle in before the holidays. With elegant interiors, on-site security, and access to amenities including the Fitness Club and soon-to-reopen spa, Dolphin Square provides the perfect setting to enjoy the season in comfort. Contact us today to arrange a viewing and start your New Year in style.