Why Rent in Central London? 6 Things to Consider

Ashlie Allen • December 4, 2025

Central London has a pull that is hard to match, offering a blend of historic heritage and a modern, vibrant energy. For the DSQ team, "living central" is not just about a prestigious postcode: it is about the freedom to design a lifestyle that works for you.


Benefits of Renting an Apartment in Central London


Access to everything you need
When you rent in Central London, you are never far from what matters most. From galleries and theatres to shops and restaurants, everything is within easy reach. Many residents choose central locations precisely for the proximity to key business districts and transport hubs such as Victoria, Westminster and Green Park. According to
Hudsons Property, living centrally also means being within walking distance of the capital’s best dining, shopping and cultural venues.


Flexibility and choice
Renting gives you freedom to move as your needs change. Shorter leases and a wide range of property styles mean you can experience different areas of London without long-term commitment.
Fraser Bond notes that renters in prime areas often enjoy access to properties with modern amenities, concierge services and well-maintained facilities that match a hotel-level standard of comfort.


Lifestyle and community
Central London offers a sense of community that balances cosmopolitan life with local charm. Areas like Pimlico and Marylebone are known for their elegant squares and neighbourhood cafés, while Soho and Fitzrovia buzz with creativity. The city’s parks, including St James’s and Hyde Park, provide calm spaces for exercise and leisure, proving that city living can also be green.


High-quality property management
Properties in central locations are often professionally managed, meaning quicker response times, reliable maintenance and higher standards of service. For busy professionals, this can make renting centrally not only convenient but also worry-free.


Best Places to Live in Central London


Choosing the right area is as important as choosing the right property. Central London includes a range of distinct neighbourhoods, each with its own character and pace.


  • Pimlico. A peaceful yet well-connected area with leafy streets and elegant architecture, Pimlico offers proximity to the Thames, Westminster and Victoria Station. It is ideal for those who want central convenience without the constant rush.
  • Marylebone. Known for its boutique shops, cafés and village feel, Marylebone is a favourite for renters who want a balance between residential calm and easy access to Oxford Street and Regent’s Park.
  • Soho and Fitzrovia. For those who thrive in vibrant, creative areas, Soho and Fitzrovia deliver unmatched nightlife and dining options.
  • Westminster. A historic location that keeps you close to the heart of British politics and culture, Westminster offers a mix of Georgian townhouses and modern apartments.


According to Savills Research, the boroughs of Westminster and Kensington & Chelsea remain among the most sought-after for renters seeking prime central locations, thanks to their transport links, walkability and world-class amenities.


Things to Consider Before You Rent


  1. Budget and overall costs
    Central London rents are higher than in other parts of the city, so it is worth factoring in council tax, utilities, and commuting expenses.
    My First Property recommends comparing total living costs rather than rent alone, to ensure your budget reflects the true cost of city life.
  2. Lease length and flexibility
    Many central apartments are available for six- or twelve-month leases, with the option to renew. Check the notice period and renewal terms before signing to ensure they suit your plans.
  3. Property size and type
    Space can be limited in the heart of London, so consider what is essential for you. For example, a second bedroom for guests, or proximity to your workplace. Modern developments tend to make the most of available space through open-plan layouts and built-in storage.
  4. Neighbourhood fit
    Every area of Central London has a distinct personality. Spend time in the neighbourhoods you are considering to get a feel for the atmosphere, local services and pace of life.
  5. Hidden costs and contract details
    Always review deposits, agency fees and maintenance clauses carefully. According to
    Jo & Co Property, professional tenants often overlook service charges and cleaning costs, which can add to monthly expenses.
  6. Future plans
    If you intend to stay in London long term, renting centrally can help you understand the city better before choosing where to buy.
    London Property highlights that renting can also be a practical financial strategy, allowing flexibility while property prices fluctuate.


Ready to Call Dolphin Square Your New Home?


Set in the heart of Pimlico, Dolphin Square offers studio one, two, and three-bedroom apartments that combine elegant design with exceptional convenience. Residents enjoy landscaped gardens, 24-hour on-site security, and access to the DSQ Fitness Club and spa.


With easy access to Westminster, Victoria and the River Thames, Dolphin Square puts you in the perfect position to experience the best of London living.

Explore our range of apartments in London or enquire about short-term rent in central London to start your search today.


Dog in pet friendly apartment in London
By Ashlie Allen 4 December 2025
Looking for pet-friendly apartments in London? Learn the key things to check before renting with pets, from landlord rules to documentation requirements.
benefits of professionally managed apartments in pimlico
By Ashlie Allen 4 December 2025
Discover why renting a professionally managed apartment in Pimlico offers comfort, convenience and peace of mind. Explore the perks of living at Dolphin Square.
By Ashlie Allen 4 December 2025
Discover the unexpected benefits of moving before Christmas. From cost savings to fresh starts, here’s why December might be the best time to move in London.